Broadcast/Video
Some marketers fear that DVRs and streaming will be the death of commercials. Don't bet on it. It's a great big new media world out there and audiences still like to be wowed or woowed by moving pictures. Or at the very least, they need a thirty-second break in the action to go to the bathroom.
Interactive/Web
The site you're currently on was designed by CAP. It's just one example of how we approach internet problem solving.
What makes a good print ad? One that gets noticed would be a good start. One that gets read, another. One that gets remembered? That's the idea.
Public Relations
Advertising isn't the only way to get your message out there. In fact, sometimes advertising isn't your answer. Public relations is just the ticket for broad exposure minus the placement costs. They say there's no such thing as bad PR. They may be right.
Radio
Someone—probably a frustrated producer—once said, "Life is hard. Radio is harder." At CAP, we embrace the challenge that radio's "theater of the mind" poses…and relish every opportunity. Because when you nail a :60 or :30 spot…and people start talking about it, you think, "that wasn't so hard."
