CAP Press Room

Good news travels fast. Especially if that news makes the newspapers. (Or the news online.) Here are a sample of CAP stories that the press deemed…impressive.

CAP Brand Marketing is National Finalist for ADDY Awards

CAP Brand Marketing, a Sarasota-based communications firm, received the Gold ADDY in the “Brochure, Color” category for its work with Sabal Trust Company at the American Advertising Federation – 4th District ADDY® Awards Gala in Orlando.

CAP Brand Marketing Wins Nine Local ADDY Awards

CAP Brand Marketing, a Sarasota-based communications firm, received nine local ADDYs at the 2012 American Advertising Federation-Suncoast ADDY Awards. The firm has won more than 100 ADDYs in the past eight years.

Patterson Foundation/CAP Brand Marketing Share Social Media Expertise at Philanthropy Conference

Patterson Foundation ( strategic communications partner CAP Brand Marketing (, along with members of the Council on Foundations ( communications team, will present a session on social media networking during this week’s Council on Foundations Family Philanthropy Conference in Miami, which runs Feb. 13-15.

Sarasota Agency Hosts Global Communications Conference

CAP Brand Marketing hosted the Transworld Advertising Agency Network (TAAN) Winter 2012 Conference in Sarasota, Fla. The conference brought agency leaders from across the United States and internationally to the gulf coast city for a four-day conference on communications and marketing.

Big Branding

It took a photographer almost 3,000 miles of travel around Florida to capture Sabal Trust Co.’s new look. The St. Petersburg-headquartered firm’s President and CEO Ward Curtis Jr. cites this attention to detail as key in the firm’s growth over the last five years.

CAP Completes Sabal Trust Company Rebrand with Website Launch

CAP Brand Marketing, a Sarasota-based strategic marketing and public relations agency, announced it completed the rebranding campaign for Sabal Trust Company with the recent launch of the firm’s new website. The branding campaign covers three major media platforms: broadcast, print and web, and features original black and white images of Florida’s coastal areas, captured by veteran photographer Ben Van Hook.

CAP Brand Marketing Donates Cardinal Mooney High School Spirit Logo

Earlier this year, Cardinal Mooney Catholic High School launched a multi-year campaign to increase tuition assistance and provide a campus-wide technology enhancement and professional development opportunities. To launch the $5 million campaign, The Patterson Foundation, a partner of Cardinal Mooney Catholic High School, established the Sister M. Lucia Haas Scholarship Endowment with a gift of $1 million and paid CAP Brand Marketing, its strategic communications partner, to create a new academic logo for the school.

Get the Message

The American Advertising Federation—Suncoast held its 50th annual ADDY Awards this winter, honoring the best advertising campaigns in the region. We asked five of the top honorees to tell us the thought process behind the magic. All of these campaigns have won Amy Awards (an award given to an entry receiving the highest score in a particular category), a Judge's Choice and/or Best of Show. Applause, please!

CAP Brand Marketing PR Manager Wins FPRA ‘Rising Star' Award

Heather Ripley, public relations manager at CAP Brand Marketing, has been honored with the Florida Public Relations Association Central West Coast Chapter "Rising Star" award. The award is given to an up-and-coming FRPA professional who has demonstrated emerging leadership and dedicated, active involvement in the chapter throughout the year.

CAP Brand Marketing Expands Digital Team

Roxanne Joffe, president and founder of CAP Brand Marketing, a Sarasota-based brand marketing and public relations firm, today announced that the firm has named Neal Alfano and Brian Precourt as the new interactive account manager and web developer. In their positions, they will work with the CAP team to integrate digital technology into overall brand strategies.

What a Bright Idea!

For advertising agencies and their clients, reaching the hearts and minds of consumers is trickier than ever. Big ideas, local ad agency pros say, can no longer be conveyed in one-way messages. They involve meaningful dialogues with consumers: teaching them, engaging them, connecting with them emotionally so they become advocates of your brand.

Back By Popular Demand: The 2009 CAP Holiday E-Card With Bigger, Better Songlist

Clients loved it. Friends and family requested it. Back by popular demand and loaded with more than 700 Christmas and Hanukkah songs for the 2009 holiday season, CAP Brand Marketing has released its annual holiday e-card. The marketing and public relation firm's electronic holiday card, which opens to an interactive jukebox with seasonal music and dancing characters, reached more than 3,000 people in 2008.

CAP Brand Marketing Wins Four District Addy Awards

CAP Brand Marketing, a Sarasota, Fla.-based full-service branding and communications firm, recently received two gold and two silver awards in the American Advertising Federation Fourth District competition for its work on behalf of 1ST Guard, The Trucker's Insurance Company. The firm will now advance as a finalist in the national competition.

Back to the Future

Several weeks ago, I was talking with Sam Stern, co-owner of CAP Advertising, about the state of the Sarasota advertising marketplace and he mentioned the growing consideration in Tallahassee about instituting a tax on advertising. I immediately thought that I was being transported with Doc Brown in a DeLorean, equipped with a flux capacitor, back to 1987.

CAP Brand Marketing Goes Viral For The Holidays

Back by popular demand, CAP Brand Marketing, a Sarasota, Fla.-based boutique branding and public relations agency, has released its 2009 holiday e-card loaded with a revamped playlist of 700 Christmas and Hanukkah songs. The e-card, which reached more than 3,000 people in 2008, opens to an interactive jukebox with seasonal music and dancing nutcrackers.

Hyatt Siesta Key Beach Communications Arts' pick of the week

This site promotes a luxury fractional ownership resort of 44 designer-furnished residences located on 300 feet of prime beach front property at Siesta Key in Sarasota, Florida.

FL Advertising Agency CAP Sends Electronic Greeting Card Loaded with Holiday Tunes

Roxanne Joffe, President of CAP (formally CAP Creative), has announced her firm is sending electronic holiday cards in lieu of traditional paper ones this year. She was approached by CAP's Creative Director, Mark Limbach, several weeks ago with the concept. “I was immediately intrigued by the idea,” said Joffe. “Not just from the ecologically sound sense it made, but by the unique nature of the way he had designed it.”

See How She Runs

How did CAP Creative, a full-service advertising agency transplanted in 2004 from the Green Mountains of Vermont, open its doors here with just one client, and within 28 months grow an enviable client portfolio full of some of the Sarasota-Manatee business community's heaviest hitters?